Businesses regularly redesign their website, which is great. But, more often than not a business overlooks the importance of designing a website in regards to the entire digital marketing strategy.
Not taking the overall digital marketing strategy into consideration can result in disappointing results for your new website redesign. A quality web design can have a huge impact on most areas of your digital marketing strategy so it’s important to consider various factors.
In this blog post, we look at each element of digital marketing that is affected by website design to highlight just how important good web design is for the success of your digital marketing campaigns.
Designing A Website For Search Engine Optimisation (SEO)
If your website isn’t optimised no one will see your new website design. Therefore you need to improve SEO to make your website ranks higher on Google. SEO is often the number one reason for a website redesign. If your current website does not meet Google’s ranking expectations then it’s time for an update. The new website can incorporate all of the elements Google deems ranking factors.
Conversion Rate Optimisation (CRO)
Designing a website the right way can hugely increase the CRO of a website. Authority also improves the conversion rate of a website. That’s why focusing on authority and simplicity is important. A website should be well designed, functional and authoritative in appearance because the overall feel of a website can increase trust between a business and a customer.
It’s essential to consider user experience (UX) during the web design process. You need to ensure your design is simple enough to deliver a good UX but complex enough to satisfy CRO.
User Experience (UX)
A customer will form an opinion on your website within a second of landing there, so it’s important to get it right. Not only should a website load quickly (site speed is an important ranking factor) but it should also be easy to navigate from a user perspective.
Related: 7 Things To Make An Awesome Mobile Site Design
First, let’s take a look at site speed. Site speed is an important ranking factor due to its impact on UX. As internet speeds increase, so do users’ expectations of page load time. You need to ensure your website design doesn’t impede the load time of your website.
Often businesses can overload on images and videos in a bid to increase engagement, but this can have the opposite effect if your website has a slow site speed as a result.
Analytics
Measuring your analytics is the only way to effectively measure your website’s success.
The importance of collecting analytics data should never be underestimated. The more data you have, the more informed decisions you can make. Therefore, it is important to ensure your website is designed and set up in such a way that you can effectively collect the data you need.
Using a tool such as Google analytics will help you effectively measure the success of your website. However, for the best results it may be worth consulting with an agency as it does require customisation to your tracking and some advanced techniques to ensure you are collecting the most suitable data.
A website design agency will often be able to implement advanced analytics methods, meaning fewer limitations on the designs available to you. In addition, you can easily measure the success of your new website and overall digital marketing strategy.
Branding
Your brand values should always be reflected throughout your website, including your website design. If you have a bad website the user will automatically associate this with a bad business. This will have a detrimental effect on your conversion. If a user doesn’t trust a website they won’t make a purchase.
Ensure you are designing a website in such a way to evoke the right perception of your business. It should reflect your brand and your brand values for a positive online presence.
Related: What is Effective Web Design? | Call In The Experts
Conclusion
To conclude, web design and web development can have a huge impact on some of the most important elements of your marketing strategy. When creating a new website or redesigning your website make sure you consider all aspects of your strategy.
Good website design is essential for the success of your business, so make sure you get it right. Speak with one of our experts from our Birmingham digital marketing agency. Call us today on 0870 062 8760 or send us an email at info@aiminternet.co.uk to see how we can help build a professional website and improve your digital marketing strategies.
