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What Is A Business Approach To Online Marketing?
Online marketers need to focus on the data that truly drives business results, rather than getting overwhelmed by the volume of available information. By honing in on key metrics that solve business problems and drive customer action, brands can build stronger relationships and justify ROI.
Global Digital Marketing Plan Marketing Challenge
Global Digital marketing plan marketers are facing an on-going battle getting to grips with making sense of huge amounts of data, with linkage, technology and organisational structure as the three key challenges in digital marketing plans, according to new research.
Online Video | Is It The Saviour Of Fragmented Digital Marketing?
Fragmentation and complexity have long been the biggest barriers to digital marketing’s advancement – maturing video tech is solving many of these issues.