Goal-Driven Website Design

The best websites are a culmination of small decisions. The one thing they’re not?

Ego over function.

So, your business needs a new website. Have you thought about SEO? Conversion Rate Optimisation (CRO) or User Experience (UX)? Work with Aim design!

It’s common for businesses to overlook the importance of designing a website with the entire digital marketing strategy in mind.

Not taking a cohesive approach can result in disappointing results.

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AIM Growth

Learn more about our Proven 7 Step Formula for Business Growth.

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AIM Marketing

It’s all about website traffic and conversion – find out why.

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AIM Social

With social media it’s important you are in it, working with it and testing it – simple.

A quality web design can have a huge impact on most areas of your digital marketing strategy,

so it’s important to consider multiple factors.

Ask yourself these questions, does your website accurately reflect your business? Does it take your customer on a simple journey?

Does it include the following:

Who
What
Why
Accreditations
Value proposition
Clear navigation
Calls to action
Clear navigation

First impressions count.

So, your website needs to be a) aesthetically pleasing and b) built with marketing in mind. Because if you don’t get both right, you’re leaving money on the table.

Now ask yourself this question,

Is your website mobile friendly?

Over 50% of website visitors in the UK are on Mobile/Tablet. Therefore it’s essential to design your website for mobile.

At AIM Internet we design for mobile first, based on years of data, analysis and forward planning.

AIM Design website design agency - Conversion Rate Optimisation

Another question to consider is:

Have you tested your website speed? Is your website loading quick enough? If it isn’t, do you know what’s slowing it down?

Audience perception of a brand is heavily influenced by speed.

It is human tendency to consider a faster website more reliable and professional.

On the other hand, users find a slow website to be very frustrating. Most people leave the site right away and prefer to use other, quicker websites to fulfil their needs.

Web design and web development can have a huge impact on some of the most important elements of your marketing strategy. It’s essential to consider all aspects of your strategy.

Who AIM Helps

Marketing for Engineering Companies - digital agency worcestershire - Lead Generation Services

Did you know that Google evaluates your website based on Expertise, Authoritativeness and Trustworthiness?

AIM Internet builds your website with Google Best Practices in mind. In fact, we have an extensive tried and tested list of what works and what doesn’t when it comes to building websites that support your marketing objectives.

Still have questions? Head over to our Facebook page where you can find answers to FAQs, questions and answers from other users or post a new question and get a quick response from one of our experts.

Ask A Question

FAQs

What is the goal of AIM Design for website creation?

AIM Design focuses on creating goal-driven websites that integrate seamlessly with your broader digital marketing strategy. By prioritising SEO, CRO, and UX, we ensure every website supports your business objectives effectively.

How does AIM Design improve website user experience (UX)?

AIM Design employs best practices in UX design, ensuring websites are intuitive, engaging, and aligned with user behaviour. This approach enhances customer satisfaction and drives higher conversion rates.

Why is SEO important in website design with AIM Design?

SEO is integral to AIM Design’s process, as it ensures your website ranks highly on search engines, driving organic traffic. We design sites that meet Google’s Expertise, Authoritativeness, and Trustworthiness (E-A-T) standards.

How can AIM Design boost website conversion rates?

By focusing on Conversion Rate Optimisation (CRO), AIM Design enhances your website’s ability to turn visitors into customers. Our strategy includes data-driven design decisions, clear calls-to-action, and streamlined user journeys.

What industries benefit from AIM Design’s services?

AIM Design specialises in creating websites for engineering, renewable energy, and manufacturing companies. Our tailored solutions meet the unique demands of these industries, ensuring impactful digital presence.

How does AIM Design align with Google’s best practices?

AIM Design builds websites based on Google’s guidelines, prioritising fast load times, mobile responsiveness, and SEO-friendly structures. This ensures optimal performance and visibility on search engines.

What makes AIM Design’s approach to website design unique?

AIM Design takes a holistic approach, integrating design, functionality, and marketing goals. This ensures your website is not just visually appealing but also an effective tool for driving business growth.

Why is AIM Design a top choice for green and renewable companies?

AIM Design understands the values and objectives of green and renewable companies. Our expertise helps these businesses communicate their sustainability efforts while maximising online visibility and engagement.

How does AIM Design integrate CRO into website design?

CRO is embedded in AIM Design’s process through analytics, user feedback, and iterative improvements. This ensures your website consistently performs well in attracting and converting leads.

What support does AIM Design offer after website launch?

AIM Design provides ongoing support, including performance tracking and optimisation. This ensures your website continues to deliver results and adapts to evolving business needs.